The official Simply blog

Simply.com is now on Facebook and LinkedIn, with groups where Advertisers can directly interact with each other and with the Simply.com team. Keep up to date with the latest news and take advantage of promotions exclusively aimed at subscribers by joining our groups.
 

 

By joining our groups you can also learn about all the latest developments taking place on Simply.com, offer your suggestions for improvement in terms of efficiency and usability and hear the views of other users.

Our Network traffic keeps growing, marking a new high with another jump of 45% in the volume of impressions and registrations of new Publishers, now risen to 3,512 and with an 18% monthly growth.

The eCpm evolution (ie, the gain obtained for every thousand impressions) results in further growth, too. The month of November has surpassed the record for the month of October with an increase of 25% due to the entry of many new Advertisers and the consolidation of the optimization of the display and text ads algorithms.

Beginning last month we started collecting testimonials from Advertisers who are getting the most interesting results from their campaigns on Simply.com.

Today is the turn of Pancrazio Auteri, TVBLOB Chief Technology Officer, who has published a Simply Network campaign on the Italian territory and afterwards a select box to promote the multimedia BLOBbox.



What is the goal of the campaign?
I started a Simply Network campaign in late October through display advertising, with the aim to increase visits to my website and begin creating brand awareness during November in order to generate sales during the Christmas period.
After activating the campaign visits increased from 100 per day to the current 1300 with a percentage of interested users which is around 30%.
At present a Simply Select campaign is still online aimed at getting more hits resulting in more sales.

What is your opinion of the Simply.com platform?
There are still things to improve from a usability point of view, but I did appreciate not having to configure complex parameters and been able to leave to the default choice.
Overall, Simply.com is leading instrumental development in the field of Italian and international online advertising. I offer my compliments to the team at Simply for this.

What characteristic of Simply.com did you appreciate the most?
The assistance: really proactive and decisive. It was instrumental in convincing me to try Simply.com.

To be featured as the next Simply.com testimonial, get in touch!

Our testimonial of the month is Matteo Totaro, head of Technical and Marketing / Sales for Idea Web, working in the fields of Advertising and Publishing on the Internet. Matthew has been a Simply.com Publisher since the launch of the service:

"Every day more than 50 sites from my Network are enriched by Simply.com banners, a project that I've been following since its birth. Creatives are suitable for all types of websites, either blogs or portals, because I have activated the Simply.com tags on both iPlaza Magazine (a network of nano publishing made up of 12 monothematic blogs on music, movies, TV, gossip, fashion, travel, motor, business, Apple, internet, technology, health) and Giocatela (a portal for lovers of football betting which uses a crossover algorithm on bookmakers shares and tries to predict the results of all world and national championship matches).



Today Simply.com proves itself as one of the best performance circuits on the market. The results of the Simply.com service improve over time with the increase of advertisers and publishers, also increasing the performance (eCPM) and, therefore, earnings. To maximize them, I suggest all publishers place banners on "hot spots" of the pages, such as the header of the website or the upper part of the right and / or left column. I also recommend using the three best-performing formats: 728x90, 300x250 and 160x600. I would advise Publishers who just joined, however, to wait at least 3/4 weeks before they start analyzing results and earnings to allow the Simply.com proprietary algorithm to optimize campaigns delivery."

To be featured as the next Simply.com testimonial, send us an email!

Quality is the defining principle that guides Simply.com in the selection of ads to be placed within its Network. For this reason, and to protect its Publishers, a dedicated team performs daily checks on banners and adtexts Advertiser are posting. Furthermore, Simply.com offers its publishers the opportunity to point out unwanted ads appearing on their web pages, be it because they belong to competitors or unwelcome creativities, and so on.

By using the Unwanted Ads tool you can block the delivery of unwanted ads on your website. If you send us the parameters needed to identify unwanted creativities, in a short matter of time our team will prevent the publication of them on your site. If the ad is a Flash banner, you can send us a screenshot. It is very important that you provide all the required information to identify the exact ad you want to block.



We recommend you regularly monitor the performance of your pages, as you may have filtered out ads that potentially prove very profitable. Use this tool with great care so you won't waste good opportunities! For any further information, contact the Simply Publisher Online assistance.