November Publisher Testimonial: Simone Falcini

Tuesday, 10 November 2009

November Publisher Testimonial: Simone Falcini

Facts, not words. November's Simply.com testimonial is Simone Falcini, a young entrepreneur who uses (amongst various other forms of traffic monetization) Simply.com, also for applications developed for Facebook. A couple of these apps are Musicbook - a music game where you have to guess a song in a few seconds by choosing from 4 other songs by the same artist - and My Single Friends, where you can see a list of friends who are Single in your contact list.

Simone confirms that performance on websites is completely different from performance on Facebook applications: while websites are mainly content-oriented, the majority of Facebook apps are oriented toward monetization through banner without too much content.

Here are a few tips to use Simply.com in the best way possible. According to Simone, it's all about finding the right format and the best position. And remember, don't give up if you are not earning the revenues you expected right away: the system needs time to optimize the targeting of the banner displayed on your website! In just ten days you should be receiving the maximum eCPM.

Please send us an email if you'd like to be the next Simply.com testimonial.